The company website in the AI era: what a relaunch has to deliver today
Fast, mobile, accessible and privacy-friendly – and easy to understand for people and AI answer engines alike. What really matters in a website relaunch in 2026.
AI for existing systems
AI where your customers and teams already work
You do not have to rebuild everything to benefit from AI. We extend your existing website, online shop, customer portal or software with AI features that make specific tasks easier – and because we build websites and software ourselves, they fit in seamlessly, both technically and visually.
Why it matters
AI integration
Good AI features never feel bolted on. They speed up concrete tasks: a form that fills itself in from an uploaded document, a search that understands questions, an assistant that explains products, or copy in several languages at the click of a button. We design and build these features with a focus on user experience, performance and cost control.
We work with the system you already have – whether WordPress, an e-commerce platform, industry software or your own web app – and connect language models through clean interfaces. We pay attention to privacy, accessibility and predictable running costs, and coordinate closely with your team or your existing agency.
What you get
Scope of work
Use case & UX
Where does AI genuinely help your users? Interfaces with streaming, sources and easy corrections build trust.
AI assistants
Product advice in your shop, help in your customer portal or an internal copilot – based on your own content and data.
Semantic search
Product and content search that understands what people mean – even with typos or different wording.
Content generation
Product, category and translated copy as drafts – in your brand’s voice and approved by your team.
Documents & smart forms
Read, check and process uploaded PDFs, photos and forms as structured data.
Integration & cost control
LLM APIs with caching, limits, fallbacks and monitoring – so costs and quality stay predictable.
Typical uses
What companies use it for
- An AI product advisor in your existing online shop
- Semantic search for your website, knowledge base or product catalogue
- Automatic product and category copy in multiple languages
- Forms in your customer portal that fill themselves in from uploaded documents
- Extend existing industry software with summaries and assistant features
Process
How we work
Assessment
We look at your system, your data and your users and find the most sensible place to start.
Prototype
The AI feature first runs in a test environment with real examples – test early, learn early.
Integration
Built into your website or software, with tests, a privacy review and close coordination with your team.
Launch & optimisation
We measure usage, quality and cost and keep improving.
Technology
What we work with
- Claude
- OpenAI GPT
- Mistral
- Vercel AI SDK
- Embeddings
- pgvector
- Next.js
- Node.js
- WordPress
FAQ
Frequently asked questions
Can you integrate AI into our existing software?
Yes. We work with your existing stack, add AI features via APIs or microservices and coordinate closely with your development team.
Do we need to rebuild our website for this?
Usually not. Many AI features can be added to existing websites, shops and portals as a self-contained component. If your website is due for an overhaul anyway, we combine the AI integration and the relaunch into one project.
How do we keep AI costs under control?
By choosing the right model per task, caching, per-user limits and transparent cost dashboards. That keeps spending predictable.
Is the solution GDPR-compliant?
We build privacy in from the start: data minimisation, EU processing, data processing agreements and – where needed – locally hosted models.
Further reading
Clearly explained: web, AI & MCP
All services
Related services
- 02 · Custom software & apps
Software & app development
Custom software, web apps, customer portals and mobile apps – built around the way you work, not the other way round.
- 01 · Web design & development
Websites & web design
Fast, clear websites that get found and turn visits into enquiries – from one-pagers to multilingual online shops.
- 04 · AI agents & assistants
AI agents
Digital co-workers that understand requests, prepare decisions and complete tasks inside your systems.
Ready for your next project?
Whether it is a new website, custom software or your first AI automation: in a free initial consultation of about 30 minutes we work out what you need and what a sensible first step looks like.